Filld is one of the pioneering platforms in the mobile fueling industry, offering reliable on-demand fuel delivery tailored for commercial fleet operators. With a strong B2B focus, innovative IoT integration, and operational reach in the U.S. and Canada, Filld stands out for its ability to streamline fleet refuelling through scheduled and intelligent logistics.
This blog dives deep into the Filld app’s features, technology, business model, and more perfect for logistics entrepreneurs and SaaS founders exploring fuel delivery solutions.
🔍 Company Overview and Business Use Case for Filld
Founded in 2016 in Berkeley, California, by Gina Al-Debi, Chris Emberley, and Ian Faulconbridge, Filld started with a vision to reduce downtime and inefficiencies in fleet refueling. Instead of relying on fuel cards and physical trips to gas stations, Filld brings the fuel to the fleet wherever it’s parked.
- Industry: On-Demand Fleet Fueling
- Solution Need: Commercial fleet operators needed a centralized, trackable, and cost-effective alternative to traditional refueling methods
- Business Goals:
- Reduce fleet downtime
- Automate fuel ordering and delivery
- Offer accurate tracking and fuel usage reporting
- Drive route and energy efficiency through IoT
🛠 How Filld Delivery App Works: Key Features for Enterprise Fleets
Filld delivers fuel directly to fleet vehicles during off-hours or at scheduled times, with smart tech powering everything from delivery tracking to invoice management.
- Scheduled and OnDemand Refueling: Fuel trucks deliver to business lots during tailored time windows
- Enterprise Dashboard: Provides fleet managers with visibility, billing, analytics, and controls
- Real-Time Delivery Tracking: See when and where deliveries happen in real-time
RESTful APIs: Automate ordering and integrate refueling into fleet workflows - IoT Integration: Smart fuel-level sensors help optimize delivery cycles
- Auto-Scheduling System: Predicts delivery windows using backend intelligence
- Secure Billing Portal: Consolidated invoicing for all vehicle fueling events
Industry Challenges Addressed by Filld Delivery App
Fleet-based businesses often struggle with inefficient fuel management. Filld steps in to remove guesswork, delays, and unnecessary vehicle movement.
- Wasted labor and fuel due to manual fueling trips
- Inefficiencies in route planning due to non-centralized refueling
- Lack of real-time insights into fuel consumption
Safety and regulatory risks with self-refueling - Time-consuming invoice tracking and manual data entry
Filld Delivery App’s Business Model Overview
Filld operates a specialized B2B fuel delivery model focused on enterprise and fleet clients, distinguishing it from consumer-centric fuel apps. Its business approach leverages technology, flexible service delivery, and value-added features to drive efficiency and customer loyalty in business fleet management.
1. B2B Contract Model
- Target Clients: Commercial fleets, car-sharing companies, and enterprise customers.
- Service Structure: Clients enter into service contracts for regular and recurring fuel deliveries rather than ad-hoc, one-off orders.
- Scheduling: Enterprises can choose daily, weekly, or customized delivery slots, optimizing refueling schedules based on operational needs.
2. Revenue Streams & Pricing
| Revenue Component | Description |
| Market-Based Pricing | The cost of fuel for the client is anchored to the local average of surrounding gas stations. |
| Fixed Service Fee | A flat delivery fee is added per stop or per vehicle, usually between $2.99 and $8.99, depending on delivery window and frequency. |
| Volume-Based Revenue | More deliveries and larger fleets directly translate into higher recurring revenue, as charges scale with the number of vehicles and the frequency of service. |
3. Flexible & Scheduled Delivery
- Enterprises can customize refueling schedules for their entire fleets, allowing Filld to optimize delivery routes and pass on wholesale or reduced rates when serving many vehicles in the same area.
- Filld’s system supports both pre-scheduled, recurring slots and on-demand dispatches for business needs.
4. Value-Added Features for Retention
- API Integrations: Seamless connection with fleet management tools enables automated fuel scheduling, consumption tracking, and billing.
- Dashboard: Enterprise customers get operational visibility with dashboards for usage patterns, invoices, and cost analysis.
- Operational Benefits: By integrating with fleet systems, Filld delivers not just fuel but also data-driven insights that enhance efficiency and control.
5. Key Advantages for Enterprise Customers
- Convenience: No downtime traveling to gas stations; vehicles are refueled on-site during scheduled windows.
- Cost Control: Transparent, competitive market-based pricing with fixed, predictable fees.
- Operational Visibility: In-depth usage analytics, automated reporting, and exportable billing/invoicing solutions.
- Scalability: Model supports expansion to additional vehicles, locations, or services (e.g., alternative fuels, electric charging) as enterprise fleets grow or diversify.
6. Business Model Summary Table
| Feature/Element | Description |
| Focus | Enterprise/Fleets (B2B) |
| Contract Structure | Recurring service contracts |
| Scheduling | Daily, weekly, customized slots |
| Pricing | Local fuel price + fixed service/stop fee |
| Volume Revenue | Scales with vehicles and frequency of service |
| Value Add | APIs, dashboards, seamless system integrations |
| Targeted Benefits | Retention, operational savings, improved visibility |
Filld’s approach combines technology-enabled service delivery, contract-based revenue, and value-added digital integrations, driving strong enterprise retention and allowing fleets to offload fuel management logistics to a reliable, tech-driven provider
Industry Applications: Who Benefits from Filld Application?
Filld’s core audience includes high-usage commercial fleets across various industries. By eliminating fuel detours, Filld saves time and keeps vehicles productive.
- Logistics and Delivery Providers
- Rental Car Agencies
- Mobile Maintenance Services
- Transportation and Shuttle Fleets
- Municipal and Government Departments
- Facility and Property Maintenance Vehicles
Filld Delivery App ’s Geographic Coverage
Though it began in the Bay Area, Filld has expanded to multiple cities across the United States and Canada. Its geographic strategy focuses on areas with dense fleet operations and strong enterprise potential.
- Bay Area, California
- Seattle, Washington
- Select U.S. Metro Regions
- Parts of Canada (pilot and expansion zones)
Filld Delivery App Tech Stack and Integration Ecosystem
Filld’s technology backbone supports automation, visibility, and scalability through an IoT-enhanced architecture.
| Component | Technology Used |
| Platform Type | IoT-enabled mobile fueling solution |
| Fuel Level Monitoring | Smart tank sensors on trucks and vehicles |
| Routing & Delivery | Real-time route optimization algorithms |
| Backend Intelligence | Auto-scheduling engine for repeat delivery windows |
| APIs | REST APIs for order creation, tracking, and analytics |
| Dashboard Tools | Web-based enterprise portal with fuel usage analytics |
| ERP & Telematics Support | Integrations with fleet management and ERP tools |
Filld Pricing Model and Development Blueprint for SaaS Platforms
Filld’s pricing is aligned with enterprise needs and fleet efficiency, offering predictable costs and data transparency.
Pricing Model
| Service | Description | Pricing Structure |
| Standard Delivery | Market-rate fuel plus service fee | Contract-based |
| Scheduled Refueling | Recurring fuel drops at client-chosen intervals | Custom per fleet |
| API & Dashboard Access | Integrated into enterprise fleet contracts | Included in service package |
Estimated Development Approach for a Field-like SaaS Platform
| Module | Scope | Estimated Cost (USD) |
| UI and UX Design | Mobile-first enterprise dashboard + admin panel | 7000 to 10000 |
| Web and Mobile App | Real-time delivery logic and tracking | 18000 to 25000 |
| API Development | RESTful endpoints for order, billing, analytics | 8000 to 12000 |
| Smart Scheduling System | Backend logic for fuel planning | 10000 to 15000 |
| IoT Integration | Sensor data processing and delivery optimization | 12000 to 18000 |
| ERP and Telematics Linkage | Connect with third-party logistics and fleet tools | 6000 to 9000 |
| Total Estimated MVP | Time: 90 to 120 business days | 50000 to 80000 USD |
Operational Excellence and Customer Impact
Filld delivers both cost efficiency and high service reliability to commercial clients by handling every step of the fueling process with precision.
- Serves over 100 active commercial fleet accounts
- Custom delivery scheduling tailored to vehicle usage patterns
- Multiple deliveries per day per truck using optimized routing
- Integrated dashboards eliminate manual entry and improve reporting
- Fleet uptime increases due to zero downtime for refueling
Filld’s Commitment to Sustainability
Filld integrates sustainability into its core by reducing fleet-wide fuel waste and emissions, and exploring clean tech innovation.
- IoT-powered route planning reduces CO₂ per delivery
- Less vehicle idling and station detours saves gallons of fuel
- Pilot program for solar-powered fuel truck sensors
Improved mileage and lower environmental footprint per fleet
SaaS and White Label Possibilities?
Filld operates as a private SaaS solution for large fleet clients, with opportunities for white label partnerships in the logistics or mobility space.
- SaaS Access: Fleet clients receive dashboard access, APIs, and billing tools as part of the service contract
- White Label Options: Available for large regional or enterprise partners exploring co-branded fuel delivery
Scalable Architecture: Filld’s platform supports customisation and multi-location fleet management
What Sets Filld Apart in the Mobile Fueling Industry
Filld is not a consumer app it is a powerful, B2B-first platform with depth in logistics, automation, and enterprise-level integrations.
| Feature Category | Filld Differentiator |
| B2B First Focus | Built specifically for commercial fleets |
| Dashboard and API Access | Deep insights and control over fuel spend |
| Smart Scheduling System | Predictive backend reduces missed deliveries |
| High Compliance Standards | DOT-certified trucks and operators |
| ERP and Fleet Integration | Easily fits into enterprise systems |
| Sustainable Technology Use | IoT and solar integration for smarter operations |
